We are nordic.
Digital product strategy for teams building things people depend on.
We are a boutique digital product consultancy based in Zurich, Switzerland. For over a decade, we've helped businesses make better decisions about complex digital products, grounded in hands-on UX work, not just strategy from a slide deck. Increasingly, that includes healthtech and medtech, where usability decisions carry real consequences and patient needs come first. We achieve this by gathering insights about your customers' needs and designing customized solutions that meet their goals and expectations.
Case studies
Visualizing Switzerland's energy future for 2050
We redesigned Axpo's Power Switcher to make complex Swiss energy scenarios understandable for both experts and the general public. Through user-centered design, we created a responsive tool that brings transparency to the energy discussion.
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User-centered design for leisure activities
We were asked by search.ch to help expand their service by integrating Swiss leisure activities as part of their offering. The goal was to create a user-friendly and informative platform that allows users to discover and be inspired by the wide range of activities that are available in their own backyard.
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We become part of your team
We work embedded in your team, not from a distance. That means being part of the conversations where problems get identified and decisions get made, alongside your engineers, product managers, and other stakeholders, not just handed a brief to execute. We stay involved past the point most consultancies step back, through implementation, to make sure decisions made on paper hold up in practice.
We get to know your users
We don't assume we already have the answers. To understand your customers, and where relevant your patients, we frequently conduct user tests, validate ideas and designs, and provide the best solutions for them.
In healthtech and medtech, that means patient needs come first, and findings need to hold up to more than opinion.
We question the obvious
We ask the right questions before we build anything, testing assumptions early so decisions hold up under real behavior and business pressure, not opinion. We design using systems that are familiar to your users and easy for your developers to maintain.
User research
Usability testing
Human factors & Usability engineering
User experience design
Design validations
Service design
Interaction design
Application design
Interface design (UI)
Scalable design systems
Development of native apps (iOS / Android)
Packages
UX Expert Review
We evaluate your website, app, or service from a user perspective and identify usability issues. Our experts assess navigation, information architecture, and user flows against UX best practices. You'll receive a detailed report with strengths, weaknesses, and improvement opportunities, plus severity ratings to help prioritize fixes.
What you get
Report with prioritized recommendations and practical solutions.
Usability Test
We observe real users as they interact with your product to uncover hidden friction and behavioural patterns that surveys and analytics cannot reveal. A trained facilitator guides participants through realistic task scenarios, capturing where they hesitate, struggle, or succeed. The insights go beyond opinions, they show exactly how your interface is experienced in practice.
What you get
Session recordings, a report of key findings with severity ratings, and concrete recommendations to resolve identified usability issues.
Accessibility Check
We conduct a thorough accessibility audit against WCAG standards. Our evaluation covers contrast ratios, color usage, font sizes, keyboard navigation, and screen reader testing. This ensures your offering meets legal requirements and is accessible to all users, including the approximately 1.8 million people in Switzerland living with disabilities.
What you get
Detailed report with prioritized remediation measures and quick-win solutions
Interested?
Our amazing clients
Since the start in 2009, we’ve had the pleasure of working with a lot of great companies, here is a small selection.
Where we are
Usteristrasse 11
8001 Zürich
